They’ll have the tools and expertise to create top-quality written content from video that fits your brand and voice.Įditors and authors who are creating valuable content to make their books and editorial services visible can repurpose it in multiple ways. If you have the budget, you can commission a professional transcriptionist or content repurposer. It’s the method I use when I’m starting with a video rather than a blog post. What I’ve offered here is a DIY solution for authors and editors who need to keep an eye on the purse strings when they're repurposing vlog content.
Again, it’s about respecting what’s convenient for our readers, rather than focusing on our own preferences.
A video can’t be printed a blog post can. Some people still like to print useful content so that they’re not reliant on digital means to access it. Our readers can scan this information and decide whether to dig deeper. When we provide written content as well, we can quickly show them what’s on offer with headings and bullet points. If our visitors can’t work out whether we’ve solved their problem without watching a video in its entirety, we might lose them. Written content is easy to scan and digest quickly. If we’ve offered a written alternative, we’re more likely to keep them on our websites. If we’ve solved a reader’s problem in our videos, but they can’t play those videos, they could become frustrated and go elsewhere. Imagine the following scenarios:Ī blog post will load faster than a video on those occasions that the internet seems to be creaking at the seams. Not everyone wants to watch video, and even if they do, it’s not always the most convenient option. By repurposing video as blog content, we’re increasing our chances of being found in the likes of Google and Bing too.īeing findable on multiple platforms makes sense in an online world that’s becoming noisier by the minute. Yes, YouTube is a search engine in its own right, but it’s not the first point of search for every member of our audience.
However, there are no keywords in a video. That’s important for authors seeking to build a readership, and editors wanting to attract clients who need editing help. That intimacy can be compelling, and it’s a fast-track to building trust. It allows our audience to see our faces and hear our voices. Generating keyword juice for SEO purposes If you're creating a blog post, introduce paragraphs, bullet points, headings and any supporting imagery. Edit your text to ensure the spelling and grammar are correct, and tweak the writing so that it meets your audience's expectations of written content.
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